The Demerara Fire and General Insurance company has launched a massive campaign and improved insurance offering to get drivers to enter its auto insurance lane.
After taking a back seat to auto insurance for a number of years, the company believes that it can no longer allow the lucrative car insurance market to go on without playing a critical role.
Marketing Director, Clarence Perry, on Thursday morning announced the company’s new moves, promising the most competitive auto insurance offering.
He said the Demerara Mutual Insurance company will now being offering 24hrs, 7 days a week road side assistance as part of its comprehensive insurance package. Initially, the road side assistance service will roll out in Georgetown and surrounding areas, but is expected to be moved into other areas where the company has branches.
Under this service, clients needing a battery jump start, change of tyre or locked door will be able to access specific auto workmen to lend a helping hand. Other roadside services could be offered at an additional cost.
The Marketing Director also announced discount benefits for female drivers, good drivers and customers who may have more two or more vehicles.
And in the case of an accident that might see your vehicle needing significant repair, the company will rent a car for the customer for up to two weeks while the repair works are being done.
Legal Officer, Melissa DeSantos also announced windscreen coverage that would allow repairs to damage windscreen or replacement if needed.
The company believes that its new package will take on its competitors easily, even as the market for general insurance appears to be flooded.
The Marketing Director explained that the company is putting more emphasis on general insurance as it takes on a new direction under management changes. He noted that with about 10,000 new cars being added to the country’s roadways annually, his company could not sit out of the pie sharing and it is ready for its slice.
Demerara Life is one of the oldest insurance companies in Guyana and also has branches in a number of Caribbean destinations.