Ramada takes over Princess Hotel brand

Ramada takes over Princess Hotel brand

Over US$7 Million is expected to be pumped into the refurbishing and rehabilitation of the Princess Hotel at Providence now that the Ramada Hotel Group has entered into an agreement to brand and manage the Princess Hotel in Guyana.

The move is part of a bigger project and agreement involving the Princess brand throughout the region. For Guyana, the Princess Hotel will now be known as the Ramada Georgetown Princess. The Ramada group, which manages hundreds of hotels across the world, intends to launch a massive upgrade drive that will cover all of the rooms, suites, pool and poolside, restaurants  and lobby.

Additionally,  a massive marketing and advertising campaign will be launched to assist the development and branding of the hotel.

Guyana’s Minister of Tourism, Irfaan Ali has praised the move and believes it augers well for the local tourism sector. With the Marriott hotel still under construction, the government believes the addition of another well known brand to the hotel industry could provide the benefits needed to strengthen the sector.

The hotel was built and opened in time for the 2007 cricket world cup in Guyana and was owned and managed by the Buddy’s Group. The company eventually sold the hotel to the Princess group, which has now entered into the agreement with the Ramada group.

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